Viral marketing, word of mouth

November 14, 2009 by · Leave a Comment
Filed under: News 

booksellerMy day job is website design, build and strategy, although I’m not one of those talented designer/coder types – just responsible for the management and strategic approach of such projects. Happily I also get to work with several publishers.

This week a few thoughts of mine are featured in The Bookseller, the trade magazine for the UK publishing industry.

The article is reproduced here, and the paper version also includes a ‘baker’s dozen’ of my viral marketing tips for UK publishers. The cover of this week’s issue is nice and gory, and within the article I managed to sneak in the words ‘vampire’ and ‘zombie’ and namedrop the ongoing Stephen King Under the Dome viral campaign. A tiny victory for the genre…